Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to that question of course, but if you’re new to media marketing then a good place to start is with an independent PR firm.
Independent firms are “independent” in the sense they are not part of a multinational enterprise and are owner-operated, sometimes with a handful of support staff.
Here’s a quick list (in no particular order) of independent PR firms with a focus on IT & business:
- Explore Communications (explorecomms.com.au)
- Bass PR (basspr.com.au)
- Bench PR (benchpr.com.au)
- Einsteinz Communications (einsteinz.com.au)
- Espresso Communications (espressocomms.com.au)
- Boyd PR (@boydpr)
- Dash PR (dashpr.com.au)
Good luck finding the one that suits your requirements. If you’re an independent and not on this list feel free to add yourself in the comments.
