How can it be that businesses spend money on professional public relations but can’t even answer a simple customer inquiry?
I just so happen to be in the market for ADSL2+. I have 1.5Mbps but my router is 2+ capable so if I can get a static IP for around the same price I’ll happily churn to the higher speed.
After some searching on Whirlpool and the like, I decided to leave a message with one prospective supplier in the hope some form of response will ensue.
That was a few months ago.
As a joke I decided to leave another message of exactly the same nature a few days ago. Not a word since.
Okay, I’m not really that naive. In this age of non-existent customer service I hardly expected the company to respond to a genuine sales lead, but what makes this case really intriguing is the fact that it PAYS a professional PR consultancy to bother journalists to write about its services and infrastructure.
When you’re in business why exploit free marketing when you can pay top dollar for it?
Rodney
