May 29, 2017 Soup sale: When is a no-brainer a no-brainer? I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least…
November 30, 2014 Choosing an independent PR firm Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to…
June 30, 2014 Free content marketing report I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in…
February 28, 2014 Truth and morals in advertising As a marketing director would you slap a special on a dead man’s face? This could have been done by accident or design.
July 29, 2013 What to do when NBN comes to town: RSP redux When was the last time you received some internet service provider advertising material in your letterbox? AOL CDs anyone? When the NBN comes to…