Hot on the heels of my content marketing report I have written another on using a named writer for content.
The report, Catapult your content with a named writer, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.
A “named writer” is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.
